10 Tips for managing your company's social media pages - part 2

Posted on 7/22/2015 by Lydia Baehr Public Relations in Public Relations tools Social Media Managing Social Media Managing Public Relations tools PR

Here are five more tips to make sure you don’t get unfollowed

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10 Tips for managing your company's social media pages - part 1

Posted on 7/7/2015 by Lydia Baehr Public Relations in Social Media Managing Public Relations tools

Here are five tips on how to make sure you are using your company’s social media pages correctly.

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Hashtags on Facebook 103: How will Facebook change?

Posted on 8/1/2013 by Lydia Baehr Public Relations in Industry News Public Relations tools Facebook Social Media Hashtags Tags

We’ve given you a how-to and a history lesson, now it’s time for a class discussion!

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Hashtags on Facebook 102: The history of the hashtag

Posted on 7/10/2013 by Lydia Baehr Public Relations in Industry News Public Relations tools Facebook Social Media Hashtags Tags

In our first post about hashtags, “Hashtags on Facebook 101: Here’s the how-to,” we explored how you can add hashtags to your Facebook posts to make them searchable. We researched the hashtag’s history for more clues on how hashtags might change how we use Facebook. Did you know that the hashtag can trace its origins to one inventor?

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Quality over quantity: 5 ways to engage Facebook users

Posted on 3/6/2013 by Lydia Baehr Public Relations in Industry News Public Relations tools Facebook Copywriting Social Media

You may want to hold off on the instant gratification next time you think of a clever Facebook post or tweet. Taking a few minutes to pause and evaluate your post can result in many more shares, likes, comments and views for your page.

User engagement refers to the number of users who don't just passively read a status update, blog post or tweet. Engaged users are liking, retweeting, commenting or sharing your content with their own social circles.

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Are you QR-ing?

Posted on 3/6/2013 by Lydia Baehr Public Relations in QR Codes Industry News Public Relations tools

What the Facebook are those checkered boxes that are appearing all over newspapers, magazines, billboards, products and even on television? No those are not mini-mazes or a printer’s error; those abstract boxes are "Quick Response codes", also known as QR codes.

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