The growing mobile trend in Social Networking, Websites and E Commerce

Posted on 2/26/2014 by Lydia Baehr Public Relations in Industry News Social Media Mobile PR Trends

In only a few years, smartphones and mobile Internet technology has become almost as pervasive as cell phones and personal computers were in the early 2000s. We are neck-deep in the digital age, and the trend toward mobile is only going to get deeper.


In fact, in December 2013, tablet and smartphone web traffic accounted for 20 percent of Internet traffic, worldwide. Mobile Internet’s astounding 20 percent milestone proves that in 2014, you cannot afford to ignore mobile users.

So – what is the extent of this trend, and what does it mean for the future of websites and social networking?

Globally, the Pew Research Foundation found that emerging and developing nations are increasingly embracing mobile technology as Internet access improves, a trend that they expect will continue as rapidly as it has in the United States.

In the realm of social networks, the leading websites have made great progress in mobile-optimizing their websites and apps.

Facebook reported at the end of 2013 that mobile users topped 50% of the users in key markets throughout Europe and parts of Asia, according to a TechCrunch report. In Sweden, where it is widely used, 4 of every 5 Facebook users are accessing the site via mobile. When Facebook announced their fourth quarter earnings for 2013, they reported that mobile ad revenue accounted for 53 percent of their total revenue. As CEO Mark Zuckerberg said, “If 2012 was the year we turned our core product into a mobile product, then 2013 was they year when we turned our business into a mobile business.”

Berg Insight tells us in a report that mobile advertising will only continue to grow. By 2018, one fifth of all digital ad spending will be mobile, and 6 percent of all ad spending will be mobile.

Twitter’s redesign of their user interface to make it more intuitive for mobile users is even more vital than Facebook’s redesign. According to a report from Nielsen’s new Digital Consumer Report, smartphone/tablet users encompass the vast majority of Twitter users.

Major retailers and the leaders of the already-established world of E-commerce have also adopted a mobile-friendly approach, in response to this growing trend. In demonstration of their mobile expertise, Amazon reported that over half of their 2013 holiday consumers shopped on mobile devices. By designing their mobile sites and apps to closely resemble their main sites, mobile “novices” feel comfortable purchasing items in the secure mobile context. As Business Insider’s Tony Danova observed, “The habit of paying for things on smartphones and tablets is already ingrained in modern consumer society, particularly among young demographics.”

Utilizing online-payment systems and understanding the demands of the mobile market/consumer allows Lydia Baehr Public Relations to take every opportunity to reach the burgeoning mobile market. When building our clients’ websites, we ensure that the payments systems are secure and privacy is protected, allowing clients to reach a much larger pool of consumers.

Whether you want to host a web-based farmer’s market or allow patrons to donate to your non-profit from their phones, LBPR has you covered.

Your website may be readily available to mobile users, but is it mobile-optimized? Mobile-optimized sites detect what device a user is viewing your site on, and organizes the webpage to display in the best possible view for whatever device. Try this function out on our own website – if you’re not reading this from a mobile device, adjust the width of your internet browser to see how our website changes its view.

Here’s an example of a site we designed for Houston Media Source: A website is a sort of digital lobby to your business – if it’s not inviting to whoever enters, they will move on.

Contact us today to explore what options are available for your organization to reach mobile users best.