Facebook,user engagement,online marketing,new media,Facebook users,social media,copy-writing,Facebook posts,status updates

Quality over quantity: 5 ways to engage Facebook users

Posted on 3/6/2013 by Lydia Baehr Public Relations in Industry News Public Relations tools Facebook Copywriting Social Media

You may want to hold off on the instant gratification next time you think of a clever Facebook post or tweet. Taking a few minutes to pause and evaluate your post can result in many more shares, likes, comments and views for your page.

User engagement refers to the number of users who don't just passively read a status update, blog post or tweet. Engaged users are liking, retweeting, commenting or sharing your content with their own social circles.

It turns out, certain times of day are better for user engagement. There are a few studies using different data that offer varying conclusions about what days of the week and times of day are the best for posting to Facebook. There is still a lot of debate on the issue due to the contradictory nature of these studies.

A post on the iStrategy Blog by Aaron Lee offers a brilliant analysis of four different studies.

Lee concludes that the best time to post to Facebook to increase engagement is probably Saturdays or any day at noon and 7 p.m. He is quick to point out, however, that you should analyze your own posts' data to see if this strategy works for you.

Time of day isn't' the only variable you can control to nudge your users into activity.

There are some easy ways to write copy that will help encourage a passive user into taking action. Buddy Media analyzed data on user engagement and published their findings in their newsroom. Linchpin SEO compiled these findings in an easy to read infographic:

facebook post cheat sheet
Facebook Wall Post Cheat Sheet infographic designed by Linchpin Infographic Design

Looking at the data in the graphic we pulled our five favorite ways to engage Facebook users:

5. One of the best ways is simple but easy to overlook – ask users to take action! Tell your followers to "like this" or "caption this" or ask them a question near the end of your Facebook post.

4. Use strategic emoticons – but don't go overboard :P

3. Shorten your posts – the easier a post is to scan on a smartphone the more likely readers are to read all of your copy.

2. Hold on to drafts of your best posts and schedule them to post at a strategic time of day. People are more likely to see your post when they have free time to check their Facebook news feed.

1. Our favorite way to ensure that your users don't start giving your posts negative feedback is the hardest yet most rewarding. Write good content. Ask yourself whether each post is providing value to your readers.There is no substitute for stories that are appealing and newsworthy, words that are well-edited and photos that are clear and visually stunning.