Tips 6 – 10
The point of social media is to be social. Many organizations fail to interact with their audiences. Make sure that your audience is entertained or educated by what they see on your social media pages.
6. Do not offend anyone
Be polite and courteous. Always be aware of what you say, how you say it, and to whom you are speaking. Remember, once you say something you cannot take it back.
7. Post at the beginning of a trend, not at the end
If you retweet or post something that is already saturated online you are jumping on the bandwagon. If you post when a trend is only beginning, you are a trendsetter. Be aware of what is happening outside your workspace and make sure you post at the appropriate time.
8. Create trackable social media campaign
Your social media pages should not be a bunch of unrelated posts. Create a dynamic social media strategy and develop a campaign that will encourage your audience to participate. You can use your own hashtags to track the posts.
9. Find out what other people are saying about you on social media
This is very important because there could be a whole conversation about your company going on online that you are not aware of. It is crucial for your company to know what other people are saying. Google, Facebook search and Twitter search are great ways to find out what hashtags people are using and what they think of you.
10. Use the correct social media tools
There are many social media tools out there. Some of the most popular ones are Hootsuite, Cyfe and Buffer. These all have different functions, but in a nutshell they help you manage all your social media accounts and some even let you use their analytic tools to gain insight on followers, trends and popular campaigns. Try them out and see which fit your needs best.
Remember that social media was created to make connections. Make sure to create a safe space for your audience to generate conversations and feedback that will be useful to your organization. Identify which campaigns were successful and which ones were not. Use what you learned to improve the next campaign. Each campaign is an opportunity to get to know one another better.