Quality over quantity: 5 ways to engage Facebook users

Posted on 3/6/2013 by Lydia Baehr Public Relations in Industry News Public Relations tools Facebook Copywriting Social Media

You may want to hold off on the instant gratification next time you think of a clever Facebook post or tweet. Taking a few minutes to pause and evaluate your post can result in many more shares, likes, comments and views for your page.

User engagement refers to the number of users who don't just passively read a status update, blog post or tweet. Engaged users are liking, retweeting, commenting or sharing your content with their own social circles.

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Are you QR-ing?

Posted on 3/6/2013 by Lydia Baehr Public Relations in QR Codes Industry News Public Relations tools

What the Facebook are those checkered boxes that are appearing all over newspapers, magazines, billboards, products and even on television? No those are not mini-mazes or a printer’s error; those abstract boxes are "Quick Response codes", also known as QR codes.

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